Photo courtesy: Department of Trade and Industry
President Ferdinand Marcos Jr. has approved the Tatak Pinoy Strategy (TPS), a comprehensive national plan designed to strengthen Philippine industries, expand local production, and enhance the global competitiveness of Filipino products and services.
Through Memorandum Circular No. 104, the President directed all national government agencies, government-owned and -controlled corporations (GOCCs), and local government units (LGUs) to support the implementation of the strategy.
Developed by the Tatak Pinoy Council under the leadership of the Department of Trade and Industry (DTI), the TPS was formulated in consultation with the private sector, research institutions, and other stakeholders.
The initiative reinforces Republic Act No. 11981, or the Tatak Pinoy (Proudly Filipino) Act, which promotes the creation and marketing of diverse, high-quality, and globally competitive Philippine-made goods and services.
According to the DTI, the strategy was crafted through an inclusive and evidence-based process aimed at expanding and diversifying the capabilities of domestic enterprises, enabling them to move up the value chain and compete more effectively in international markets.
To ensure coordinated implementation, the Tatak Pinoy Council will prepare action plans at the national, provincial, city, and municipal levels for submission to the President.
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